SAFESTYLE
SAFETY REDEFINED
SafeStyle is a category disruptor and world leading provider of stylish safety eyewear. Born to challenge the safety category conventions, the brand has grown rapidly into a household name across worksite, heavy industry and beyond. Good Creative has been a partner from the early stages, providing end-to-end design and visual management, creative direction and the consistency needed to support SafeStyle’s growth and success.
Major contributions;
– Full end-to-end design and visual management service
– Overarching creative direction for a fast-growing brand
– Deep involvement in brand visual presence from the early stage
– Significant impact on company growth and success
– Creating and maintaining a high standard of brand visuals
– Full integration with internal marketing and brand team to ensure efficiency and productivity
Services include;
Brand identity and ongoing brand development, static and motion graphics, product launch campaigns, product photography and retouching, 3D product renders, packaging, signage design, print and digital advertising materials, point of sale, display stands, trade marketing material, website detail pages, plus warehousing and maintenance of all artwork and brand assets.
BRANDING
In 2021 Good Creative was engaged by a young Western Australian brand that had begun filling a gap in the safety eyewear market by providing stylish safety glasses and at fashion conscious young tradies. Since then Good Creative has lead the creative direction and brand direction and played a significant role in driving the SafeStyle brand from a start up to a true market disruptor that enjoys steady and continued growth.
DESIGN
As the sole provider of digital and print assets, the service provided oversees, manages and coordinates design and artwork for a broad range of brand and marketing activity which includes advertising, promotions, product launch material, catalogues, packaging, displays, electronic mail, promotions & giveaways, sales aids, signage, animation, and more.
PACKAGING
We manage the packaging ecosystem for SafeStyle’s 150+ SKUs — from design and variant rollouts to supplier-ready print files and ongoing updates. It keeps the range consistent, scalable, and easy to produce across multiple manufacturing partners.
3D MODELLING
From the ground up we developed a sophisticated 3D modelling process that is rolled out across the entire product range for the e-commerce platform. The product range is systematically catalogued in high definition product renders that ensure a consistent result over and over again.
Alongside the static renders we also create dynamic GLB files at a SKU level that allow consumers to rotate, zoom, scale and interact with the product in a format that is supported natively in both desktop and mobile browsers. The GLB files are also utilised for the built in virtual try on functionality build into the brands e-commerce space.
PRODUCT PHOTOGRAPHY
In-house shooting allows us to control lighting for frame materials and lens behaviour and ensures accurate, repeatable results across the diverse range. Retouching and colour management are handled end-to-end, with images filed and delivered in a structured, ready-to-use library.
DIGITAL
We produce and manage SafeStyle’s full suite of digital assets — ensuring every online touchpoint is visually aligned and up to date. This spans e-commerce content, web graphics, email campaigns, social media assets, paid advertising creative, and ongoing digital maintenance to support product launches and brand campaigns.
MOTION GRAPHICS
We create motion assets that extend the SafeStyle brand across digital platforms. These include product highlight loops, animated campaign elements, social-first motion content and instructional visualisations. The objective is to keep the brand dynamic, recognisable, and consistently expressed across all moving formats.
