EL GRUPO DE PHAT
SNOW TOURISM DONE DIFFERENT
Based in Hakuba, Japan, El Grupo De Phat is an accommodation and hospitality collective with a focus on the booming snow tourism industry. Good Creative has played an integral partnership role with the company since its inception over ten years ago, providing creative, moral and practical support as they’ve grown and expanded their portfolio of properties and brands.
Major contributions:
– End-to-end design and visual management service
– Close collaboration with company directors
– Creative direction across an evolving tourism brand
– Heavy involvement in brand visuals from the early stage
– Ongoing support for company growth and expansion
Services include;
Brand identity and ongoing brand development, static and motion graphics, signage design, digital advertising and marketing materials, plus warehousing and maintenance of artwork and brand assets.
BRANDING
Over the past 10+ years we have worked closely with the brand owners to develop a visual identity shaped around warmth, energy and the communal nature of the edgy youth based snow tourism industry, with flexibility to scale across multiple venues.
DESIGN
Design applied across signage, collateral, merchandise and seasonal campaign assets to maintain continuity through staff turnover and annual tourism cycles.
PACKAGING
Takeaway and merchandise packaging systems built for consistency despite variable regional suppliers.
DIGITAL
Digital assets for web, booking, seasonal campaign announcements and social content.
MOTION GRAPHICS
Motion-based promotional and campaign material reflecting the pace and energy of the snow enthusiast community and the Phat brand's unique identity in the Japanese tourism market.
“I’ve always liked how they shape brands with such clarity and consistency, everything they share just feels spot on.”
Ultra Kuhl
