GABRIEL COFFEE
TASTY COFFEE FOR TASTY PEOPLE
Established in 2006, Gabriel Coffee is a specialty coffee roaster and one of Sydney’s most recognisable coffee brands. Good Creative partnered with Gabriel Coffee for a decade, providing integrated design and visual management services throughout its growth.
Major contributions;
– Evolving brand identity in line with company growth and direction
– Artwork for print and digital marketing campaigns
– Packaging design management
– Merchandise design
– Product photography
Services include;
Brand identity and ongoing brand development, sub-brand development, static and motion graphics, signage, print and digital marketing materials, packaging and labelling, product photography and retouching, plus warehousing and maintenance of artwork files.
BRANDING
Long-term brand stewardship supporting the roastery’s growth across wholesale and retail markets.
DESIGN
Design output across café environments, menus, signage and promotional collateral.
PACKAGING
Packaging systems and production management for blends, single origins, seasonal releases and industry hardware.
PRODUCT PHOTOGRAPHY
Controlled studio photography and post production producing high-end product visuals for use in advertising, e-commerce, social media campaigns and content.
DIGITAL
Digital content across web, social and campaign rollouts.
