Based in Hakuba, Japan, El Grupo De Phat is an accommodation and hospitality collective with a focus on the booming snow tourism industry. Good Creative has played an integral partnership role with the company since its inception over ten years ago, providing creative, moral and practical support as they’ve grown and expanded their portfolio of properties and brands.

Major contributions:
– End-to-end design and visual management service
– Close collaboration with company directors
– Creative direction across an evolving tourism brand
– Heavy involvement in brand visuals from the early stage
– Ongoing support for company growth and expansion

Services include;
Brand identity and ongoing brand development, static and motion graphics, signage design, digital advertising and marketing materials, plus warehousing and maintenance of artwork and brand assets.